Meet Joanna Warren Smith

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Joanna is fluent in YMCA, having consulted with hundreds of day and resident summer camps throughout the country.

“The Camp Experience DONE RIGHT has the most potential to help young people become healthy, productive adults.”

Through individualized strategies, Joanna has enabled new camps to develop, assisted troubled businesses in their efforts to survive and has been instrumental in the continuing success of premier camp operations.

Ongoing in-person and virtual Focus Groups since 2010 with Parents have enabled Joanna to understand their expectations of camp, what motivates families to inquire, purchase and return.

Joanna has presented keynote addresses, seminars and workshops throughout the industry and is regarded as a practical problem solver who seeks mission-supporting solutions that respect the individuals involved.

Joanna will help you…

  • Develop an intentional, manageable, and productive year-round marketing strategy that will increase retention and new camper acquisitions

  • Deliver a ‘noticeably improved product’ that will significantly improve both the Camper and Parent Experiences

  • Recruit staff successfully in a competitive marketplace by redefining the traditional camp staffing methodology

  • Secure critical client input through Parent Focus Groups

 How to reach Joanna