Families Are Finalizing Summer Plans—Here’s What That Means for You
April 19th, 2025
We just ran a quick survey (April 14–15) with 202 families in the Northeast:
✅ All had kids ages 8–12
✅ All make over $100k/year
Here’s what we learned:
📌 73% have finalized their summer plans
📌 27% are still deciding
Need more resources?
Day Camp Community has you covered. Email dan@daycampcommunity.com.
👉 That means if you’re still marketing or recruiting, you’re speaking to a smaller—but still important—group. These last-minute decision-makers need urgency, clarity, and confidence in your program.
Now’s the time to:
Follow up with leads personally
Highlight your remaining spots
Share clear “Why now?” messages