Families Are Finalizing Summer Plans—Here’s What That Means for You

April 19th, 2025

We just ran a quick survey (April 14–15) with 202 families in the Northeast:
✅ All had kids ages 8–12
✅ All make over $100k/year

Here’s what we learned:
📌 73% have finalized their summer plans
📌 27% are still deciding

Need more resources?

Day Camp Community has you covered. Email dan@daycampcommunity.com.


👉 That means if you’re still marketing or recruiting, you’re speaking to a smaller—but still important—group. These last-minute decision-makers need urgency, clarity, and confidence in your program.

Now’s the time to:

  • Follow up with leads personally

  • Highlight your remaining spots

  • Share clear “Why now?” messages